Gardner Denver kicks off "Why Gardner Denver" campaign
February 25, 2014
Gardner Denver is kicking off the year with a new campaign titled “Why Gardner Denver.” The campaign will focus on why customers should purchase pumps and parts from Gardner Denver. The three-part piece will interview Energy & Infrastructure President Saeid Rahimian, Petroleum & Industrial Pumps Director of Sales Tony McClain and several current customers.
“We want the industry to see why Gardner Denver should be the first choice when it comes to drilling, well servicing, and stimulation and fracturing pumps,” says Jared Stone, Gardner Denver Marketing Manager. “Our story is about reliability, service and having more than 150 years of experience. Our customers are telling us our pumps and consumables are tougher than our competitors and outlasting them in the field. We want to share this message with the industry.”
The print and video campaign will appear across all media markets including the website, Facebook, Twitter and LinkedIn. The first feature is a sit down interview with the company’s president. While relatively new to Gardner Denver, Rahimian has set big but achievable goals for the company. He’ll talk about growth in specific markets, the company’s biggest asset and biggest challenge. The piece is set to be released later this month.
In February, McClain will talk specifically about the company’s pumps, fluid ends and consumables. He’ll also point out what separates Gardner Denver from its competitors including experience and quality.
The final piece will focus on the end user. Gardner Denver plans to feature the stories of several current customers. We’ll hear why they chose Gardner Denver, how Gardner Denver has helped them in the field and what it has done to their bottom line.
For more information on the campaign, please contact Jared Stone at (918) 664-1151 or [email protected].