Tweets, Facebook posts and YouTube videos are just a few of the ways Gardner Denver is reaching out to customers. Not only is the company utilizing social media, but it also relies on its website, trade publications, tradeshows, and events to keep customers informed about the latest products and services.
"Our core values stem from being #1 in innovation, #1 in team work and #1 in customer service," says Jared Stone, Gardner Denver Marketing Manager. "All of these communication outlets make it easier to do business and make us more available to our customers."
Gardner Denver understands that each customer gets its source of information from different outlets. By communicating in a variety of mediums, Gardner Denver also gives customers a voice.
"We engage our audience and talk to them constantly," reveals Stone. "By listening to our customers' feedback and comments, we are able to provide better products and services. Our goal is for this to be a two-way communication. We understand we can only be a leader by listening openly to our customers. Many of our products such as our TLS-10 Fluid End or The Maverick Drilling Pump are a direct result of customer feedback."
Gardner Denver is leading the industry with more than 10,000 Facebook followers. The company also has a strong presence in Twitter, LinkedIn and YouTube. Gardner Denver is producing fresh video content monthly to match a growing demand for video content. Gardner Denver Pumping Network (GDPN) is similar to a television news program keeping customers informed on the latest news from Gardner Denver. NSider offers more in-depth coverage on a product or service.
The company's branded website, www.gardnerdenverpumps.com, stays updated with new content posted weekly. Customers can also access printable data sheets, part lists, manuals, and more. In addition, the website posts upcoming tradeshows.
Gardner Denver is growing its tradeshow presence both domestically and internationally. In 2014, Gardner Denver will be a first-time exhibitor at the China International Petroleum and Petrochemical Exhibition (CIPPE) in Beijing. Other international shows include NEFTEGAZ in Russia and ADIPEC in Abu Dhabi. Domestically, you'll find Gardner Denver at OTC, Permian Basin Oil Show, the DUG Shows and many others.
Customer Events are held throughout the year. Gardner Denver hosts open houses and tours of its facilities.
You'll also find Gardner Denver in major trade publications including World Oil, Drilling Contractor, Well Servicing Magazine, E & P, and Offshore. The print campaigns focus on the company's aftermarket products, drilling pumps and small well servicing pumps.
Stay updated by following Gardner Denver online, in print or in person.
For more information please contact Gardner Denver at 1-866-GDPUMPS (1-866-437-8677) or visit www.gardnerdenverpumps.com.